COCA COLA'S NEW MARKETING CAMPAIGNS

WHY DOES A COMPANY MARKETS ITS PRODUCT , ITS ALL ABOUT SELLING,, AND SELLING TODAY IS JUST THE CORE OF BUSINESS AND THATS WHY BUSINESSES EXIST , TODAY IF U EVEEN HAVE TO CRY TO SELL UR PRODUCT AND U SELL IT ITS GREAT MARKETING. BUT A NEW TREND WHICH IS SEEN NOW A DAYS BUT HAS NOT MATURED TOO MUCH IN THE INDIAN MARKET ,, IS EMOTIONAL MARKETING,, THE TREND WAS STARTED BY JHONSON AND JHONSON WHERE IT POSITIONED ITS BABY CARE PRODUCTS TO THE CARE OF A CHILD, THE DELICATE TOUCH A CHILD NEEDS ,, IT TARGETED THE EMOTIONAL ASPECT OF EVERY MOTHER AROUND THE WORLD AND WELL APPLIED IN INDIA TOO, ITS JUST ABOUT ITS MARKETING STRATEGIES THAT IT HOLDS THE MAXIMUM NUMBER OF SHARE IN THIS SEGMENT . EVEN TODAY THESE PRODUCTS ARE THE FIRST CHOICE OF A MOTHER .
THEN CAME A TIME WHEN BAJAJ MOTORS IN INDIA TOOK A HARD COMPEITITION WITH TREMENDOUS FLOW OF MOTOR BIKES IN INDIA ,, AN INDUSTRY WHICH NEVER EXISTED BEFORE . BAJAJ COULD NOT SENSE THE FUTURE MARKET AND LOST THE OPPURTUNITY TO RULE THE NEW SEGMENT ,, THEY WERE HIT BADLY ,, BUT SUDDENLY THEIR EMOTIONAL MARKETING STRATEGY HELPED THEM TO SURVIVE IN THE INDIAN MARKET THEN,, HOPE ALL OF US REMEMBER ABOUT THE GREAT ADVERTISEMENT OF BAJAJ HAMARA BAJAJ ,BULAND BHARAT KI BULAND TASVEER (OUR BAJA, THE PRIDE OF INDIA) THE SAME AD FLASHED FOR TWO YEARS OR SO AND HELPED BAJAJ TO SUSTAIN IN THE INDIAN MARKET AND IN THE MEAN TIME GAVE THEM THE TIME TO DEVELOP THEIR TECHNOLOGY AND TO BANG IN THE INDIAN MARKET , WITH BAJAJ PULSAR. THE PRIDE OF A NATION WAS INDUCED IN THE BUYING NATURE OF THE CUSTOMER. AND YES THEY WERE SUCCESSFUL
THEN CAME A TIME IN INDIA WHEN CHOCOLATES WERE STRUGGLING TO FIND A POSSIBLE WAY IN THE INDIAN MARKET, AGAIN EMOTIONS WERE WELL CAPTURED BY NESTLE WHICH INDUCED CHOCOLATES INTO EVERY EMOTION , BE IT HAPPINESS , SADNESS VICTORY, GLORY, FAILURE ,, INTO A WHOLE LOT OF EVERYTHING AND TODAY NESTLE MEANS EMOTION IN THE INDIAN MARKET. PEOPLE FEEL EMOTIONAL ABOUT THEIR HABIT OF EATING CHOCOLATES, AND NO DOUBTS IT SELLS

NOW COMES THE ISSUE OF COKE THE MAJOR DISCUSSION, WHICH IS SOMEWHERE AS SAME WHAT THESE COMPANIES HAVE DONE VERY EFFICIENTLY, COKE IS ALSO NOW TRYING TO ATTRACT THE SEGMENT WHICH IN ALL SENSES, IS HUGE, BY PUTTING THE FLAVOUR OF COKE INTO EMOTIONS ,ITS TRYING TO MARKET COKE WITH FEELINGS , AND WHY NOT DO IT ,ITS A VERY SUCCESSFUL WAY TO MARKET ANY PRODUCT IN SUCH A MANNER, BUT THE AREA TO LOOK IS THAT HOW MUCH THEY BECOME SUCCESSFUL BY DOING SO. I FEEL THEIR APPROACH IS EXCELLENT BUT THE WAY THESE ADVERTISEMENT ARE MADE , THEY LAG A VISION TO CREATE THAT EMOTIONAL BONDING WITH THE CUSTOMER , BUT I STRONGLY FEEL THEY WOULD COME UP WITH A BETTER PLAN TO TARGET THIS EMOTIONAL DRAMA ,, AND WHO KNOWS , THE PEPSI COKE WAR , WHICH HAS ALWAYS EXISTED ON EMOTIONS ATLEAST IN QUITE PARTS OF THE WORLD COULD BE SOON SEEN IN INDIA , WHICH I FEEL, INDIA, IS STILL NOT READY FOR MARKETING BASED ON PRIDE OR SO ATLEAST IN SOFT DRINKS ..

ITS HIGH TIME, WE NEED TO BE EDUCATED

Hi, everyone
this is my my second submission , and today i am showing a concern on a very peculiar and widely spread issue of education , in terms of

COCA COLA'S NEW MARKETING CAMPAIGNS

WHY DOES A COMPANY MARKETS ITS PRODUCT , ITS ALL ABOUT SELLING,, AND SELLING TODAY IS JUST THE CORE OF BUSINESS AND THATS WHY BUSINESSES EXIST , TODAY IF U EVEEN HAVE TO CRY TO SELL UR PRODUCT AND U SELL IT ITS GREAT MARKETING. BUT A NEW TREND WHICH IS SEEN NOW A DAYS BUT HAS NOT MATURED TOO MUCH IN THE INDIAN MARKET ,, IS EMOTIONAL MARKETING,, THE TREND WAS STARTED BY JHONSON AND JHONSON WHERE IT POSITIONED ITS BABY CARE PRODUCTS TO THE CARE OF A CHILD, THE DELICATE TOUCH A CHILD NEEDS ,, IT TARGETED THE EMOTIONAL ASPECT OF EVERY MOTHER AROUND THE WORLD AND WELL APPLIED IN INDIA TOO, ITS JUST ABOUT ITS MARKETING STRATEGIES THAT IT HOLDS THE MAXIMUM NUMBER OF SHARE IN THIS SEGMENT . EVEN TODAY THESE PRODUCTS ARE THE FIRST CHOICE OF A MOTHER .
THEN CAME A TIME WHEN BAJAJ MOTORS IN INDIA TOOK A HARD COMPEITITION WITH TREMENDOUS FLOW OF MOTOR BIKES IN INDIA ,, AN INDUSTRY WHICH NEVER EXISTED BEFORE . BAJAJ COULD NOT SENSE THE FUTURE MARKET AND LOST THE OPPURTUNITY TO RULE THE NEW SEGMENT ,, THEY WERE HIT BADLY ,, BUT SUDDENLY THEIR EMOTIONAL MARKETING STRATEGY HELPED THEM TO SURVIVE IN THE INDIAN MARKET THEN,, HOPE ALL OF US REMEMBER ABOUT THE GREAT ADVERTISEMENT OF BAJAJ HAMARA BAJAJ ,BULAND BHARAT KI BULAND TASVEER (OUR BAJA, THE PRIDE OF INDIA) THE SAME AD FLASHED FOR TWO YEARS OR SO AND HELPED BAJAJ TO SUSTAIN IN THE INDIAN MARKET AND IN THE MEAN TIME GAVE THEM THE TIME TO DEVELOP THEIR TECHNOLOGY AND TO BANG IN THE INDIAN MARKET , WITH BAJAJ PULSAR. THE PRIDE OF A NATION WAS INDUCED IN THE BUYING NATURE OF THE CUSTOMER. AND YES THEY WERE SUCCESSFUL
THEN CAME A TIME IN INDIA WHEN CHOCOLATES WERE STRUGGLING TO FIND A POSSIBLE WAY IN THE INDIAN MARKET, AGAIN EMOTIONS WERE WELL CAPTURED BY NESTLE WHICH INDUCED CHOCOLATES INTO EVERY EMOTION , BE IT HAPPINESS , SADNESS VICTORY, GLORY, FAILURE ,, INTO A WHOLE LOT OF EVERYTHING AND TODAY NESTLE MEANS EMOTION IN THE INDIAN MARKET. PEOPLE FEEL EMOTIONAL ABOUT THEIR HABIT OF EATING CHOCOLATES, AND NO DOUBTS IT SELLS

NOW COMES THE ISSUE OF COKE THE MAJOR DISCUSSION, WHICH IS SOMEWHERE AS SAME WHAT THESE COMPANIES HAVE DONE VERY EFFICIENTLY, COKE IS ALSO NOW TRYING TO ATTRACT THE SEGMENT WHICH IN ALL SENSES, IS HUGE, BY PUTTING THE FLAVOUR OF COKE INTO EMOTIONS ,ITS TRYING TO MARKET COKE WITH FEELINGS , AND WHY NOT DO IT ,ITS A VERY SUCCESSFUL WAY TO MARKET ANY PRODUCT IN SUCH A MANNER, BUT THE AREA TO LOOK IS THAT HOW MUCH THEY BECOME SUCCESSFUL BY DOING SO. I FEEL THEIR APPROACH IS EXCELLENT BUT THE WAY THESE ADVERTISEMENT ARE MADE , THEY LAG A VISION TO CREATE THAT EMOTIONAL BONDING WITH THE CUSTOMER , BUT I STRONGLY FEEL THEY WOULD COME UP WITH A BETTER PLAN TO TARGET THIS EMOTIONAL DRAMA ,, AND WHO KNOWS , THE PEPSI COKE WAR , WHICH HAS ALWAYS EXISTED ON EMOTIONS ATLEAST IN QUITE PARTS OF THE WORLD COULD BE SOON SEEN IN INDIA , WHICH I FEEL, INDIA, IS STILL NOT READY FOR MARKETING BASED ON PRIDE OR SO ATLEAST IN SOFT DRINKS ..